Robbie Vitrano
Robbie VitranoCEO & Founder of Innisfree, Good Spread Peanut Butter and Idea Village

75% of a company’s footprint is in its supply chain.
Roughly 2 billion people stuffed on unhealthy food while a billion are starved for basic nutrition.
The promise of regenerative agriculture to heal the soil, sequester carbon, cool the earth, and restore balance and connection.

Things that cannot be unseen. Let’s get to work.

I am fundamentally a designer. My hometown of New Orleans taught me how to see the world as a complex place and creative problem in which to participate (“…the flowering of creative intelligence”). Boulder has been generous, sharing its abundance of intellect, intention, consciousness, and accomplishment.

I put that to work in projects like Good Spread, an organic food brand helping to eradicate severe acute malnutrition, the leading cause of death among children under 5; Trumpet, a purpose-focused brand studio; Idea Village, the world’s leading place-based entrepreneurship ecosystem; I.E. Mills; a vertically integrated agriculture/food system demonstrating the social, cultural, economic, and environmental potential of heirloom grains; Tulane’s Goldring Center for Culinary Medicine, linking the medical health community with food systems and nutrition; Uncanny Wellness; educating people on the benefits of water-soluble, full spectrum cbd and bridging access; and Natch, a media company using digital to level the playing field for purpose-driven natural food/product brand.

Let’s collaborate and use it all to inspire and implement solutions that align values, practical needs, and financial incentive to promote justice and inclusion; to do meaningful work and solve big problems.


The best time to plant a tree is 20 years ago. The second best time is now.


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