Lisa Pedersen
Lisa PedersenFounder, Root Purpose Group

“If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader. “

– Seth Godin

Lisa Pedersen founded Root Purpose Group specializing in executive coaching, leadership, and organizational development. Lisa is passionate about helping CEOs, leaders, and teams achieve their potential, resolve organizational challenges, and align their actions with their purpose. 

Lisa has over 25 years of organizational leadership in for-profit and nonprofit industries. Most recently, she led the Humane Society of Boulder Valley, a nationally recognized leader in animal welfare, for 12 years as CEO. She developed expertise in strategic planning, public speaking, board management, fundraising, and business development. Lisa built value-aligned teams who challenged the status quo by creating first-of-a-kind programs and services.

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