Charlie Chupp
Charlie ChuppFounder / Chief Executive Officer Fading West

Charlie is an energetic team builder, driven to do good in the world. He believes in bold action, challenging norms, and tackling big problems. As founder and Chief Executive Officer of Fading West Development, he leads design, development, manufacturing, and construction teams into a single LEAN value stream.

Bringing over 20 years of experience in manufacturing to the construction and development industries, Charlie drives innovation, efficiency, and financial performance. Before launching Fading West, he was CEO of Load King Manufacturing. There, he led the implementation of Toyota Production System (TPS) and LEAN manufacturing process to deliver turn-key store packages for brands like Starbucks, Einstein Brothers, and Kroger across the United States.

Fading West exists to build thriving, connected, and architecturally-interesting communities by reimagining the construction industry. In addition to developing Fading West communities, the Building Systems division manufactures homes and works directly with developers looking for cost-controlled, high-quality homes with extraordinary speed to market. Fading West’s fully-integrated Construction division provides general contracting services to finish the job.

Beyond his passion for Fading West’s mission, Charlie serves on the local county board for economic development. He enjoys spending time with his four children, riding his BMW motorcycle, and exploring wine.


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